22 Aug

Press Release – Fran Drescher Says Yes! to Finishing Touch Brands

NEW YORK–(BUSINESS WIRE)–Actress, comedian, philanthropist, and star of “The Nanny,” Fran Drescher has been named the celebrity spokeswoman and face of the Finishing Touch brands. Drescher’s debut for the renowned hair removal brand hits televisions nationwide on August 18th, 2014 with the launch of the new Yes! by Finishing Touch commercial, “Girl Talk.”

fran-drescher-finishing-touch-yes

Tapping into her comedic talents, Drescher tells women how she got rid of everything in her bathroom that caused her pain, “…the razor, the tweezer, the husband…but that’s another story,” and replaced them with Yes! by Finishing Touch.

The breakthrough hair removal device, Yes!, safely removes hair anywhere, from head-to-toe, on all skin tones. Using micro-oscillation technology, the Yes! gently sweeps away unwanted hair at the surface of the skin. The advanced Sensa-Light TechnologyTM, allows for instant and pain free hair removal. In true, bubbly Fran Drescher fashion, the star says, “I don’t understand why anyone would say no when you can say Yes! – and goodbye to non-eco-friendly disposable razors.”

Yes! by Finishing Touch is the newest addition in the Finishing Touch product family. Its sister product, Finishing Touch Elite, holds the #1 position in personal hair removal devices for women (A.C. Nielsen, Units Sold at Food, Drug and Mass in the U.S. for the 52 weeks ending 1-4-14) and has sold more than 30 million personal groomers worldwide.

“What better spokeswoman can a Brand ask for? Fran Drescher has, at some point during the past 20 years, been welcomed in every woman’s home. Generations know her and love her as The Nanny. To have such a talented woman as the spokeswoman and face of Finishing Touch is a privilege,” said CEO Anand Khubani.

For more information visit www.finishingtouchyes.com and watch the Yes! by Finishing Touch commercial featuring Fran Drescher below:

Contacts
FYI PR
Tammy Brook, 212-586-2240
tammy@fyipr.com
or
Melissa Charles, 212-586-2240
mcharles@fyipr.com

19 Jun

WNEP (Scranton, PA) Considers Micro Touch Switchblade

“If you’re a man that likes your hair to look clean and trimmed without having to go to the barber every other week, then this Does it Really Work is for you” says WNEP in their review of the MicroTouch Switchblade.

Kurt Aaron reviews the MicroTouch Switchblade with Mark Mackrell of Mackrell’s Barber Shop who says the Micro Touch Switchblade would be good to use in between cuts and it “did a really good job!”

View the Micro Touch Switchblade review below:

31 May

Grill Daddy and More on the Today Show

NBC’s popular Today Show recently explored a number of As Seen on TV and infomercial products and they looked at some of the “latest and greatest” at the Direct Response Expo in San Diego.

The video shows Today Consumer Correspondent, Janice Lieberman , having conversations with John Yarrington (editor of Response Magazine), and famous infomercial faces Suzanne Somers and Marc Gill.

Some products mentioned in the video include: 3 Way Poncho, Grill Daddy Camping & Tailgating Set, Chop Magic, Hurricane Spin Mop and many more.

Check out the video below:

21 May

Press Release – Yes! by Finishing Touch

Here’s a press release about a new product from Idea Village called Yes! by Finishing Touch.


yes-finishing-touch-press-releaseNEW YORK–(BUSINESS WIRE – April 29, 2014) – Finishing Touch, the number #1 hair remover for women in America (A.C. Nielsen, units sold in food/drug/mass, 52-week ending 1/4/14), introduces Yes!™ by Finishing Touch, the next generation in women’s hair removal. Yes! ™ is a new full-body hair removal breakthrough using Sensa-Light Technology ™ and micro-oscillation to instantly and painlessly remove hair without leaving any trace of the irritation that comes with shaving, waxing, plucking, or depilatories. The device is gentle and safe on all skin types, making it the ideal device for hair removal on your face, legs, bikini line and anywhere in between. With a rechargeable Lithium Ion battery and a portable carrying case, you can discretely take Yes! ™ by Finishing Touch anywhere and accommodate any last minute touch up needs!

“Powerful enough for the tough stuff yet gentle enough for the most sensitive skin”

Yes! ™ employs a patented Sensa-Light Technology ™ that senses when the head touches your skin and activates a micro-oscillation that gently sweeps away unwanted hair from the surface of the skin – no nicks, cuts, bumps, burns, or smell. It’s gentle enough to use on the face and bikini line, tough enough to use on arms, under arms, body, and legs. The beautifully crafted beauty tool is guaranteed safe and effective in keeping your face, legs, and bikini line clean and sexy.

Yes!™ comes with a rechargeable Lithium Ion battery and the Sensa-Light head lasts up to one full year.

“Powerful enough for the tough stuff yet gentle enough for the most sensitive skin,” notes Finishing Touch creator Andy Khubani.

Contacts
FYI Brand Communications
Michaela Foti, 212-586-2240
mfoti@fyipr.com
or
Melissa Charles, 212-586-2240
mcharles@fyipr.com