Here’s a press release about a new product from Idea Village called Yes! by Finishing Touch.
NEW YORK–(BUSINESS WIRE – April 29, 2014) – Finishing Touch, the number #1 hair remover for women in America (A.C. Nielsen, units sold in food/drug/mass, 52-week ending 1/4/14), introduces Yes!™ by Finishing Touch, the next generation in women’s hair removal. Yes! ™ is a new full-body hair removal breakthrough using Sensa-Light Technology ™ and micro-oscillation to instantly and painlessly remove hair without leaving any trace of the irritation that comes with shaving, waxing, plucking, or depilatories. The device is gentle and safe on all skin types, making it the ideal device for hair removal on your face, legs, bikini line and anywhere in between. With a rechargeable Lithium Ion battery and a portable carrying case, you can discretely take Yes! ™ by Finishing Touch anywhere and accommodate any last minute touch up needs!
“Powerful enough for the tough stuff yet gentle enough for the most sensitive skin”
Yes! ™ employs a patented Sensa-Light Technology ™ that senses when the head touches your skin and activates a micro-oscillation that gently sweeps away unwanted hair from the surface of the skin – no nicks, cuts, bumps, burns, or smell. It’s gentle enough to use on the face and bikini line, tough enough to use on arms, under arms, body, and legs. The beautifully crafted beauty tool is guaranteed safe and effective in keeping your face, legs, and bikini line clean and sexy.
Yes!™ comes with a rechargeable Lithium Ion battery and the Sensa-Light head lasts up to one full year.
“Powerful enough for the tough stuff yet gentle enough for the most sensitive skin,” notes Finishing Touch creator Andy Khubani.
FYI Brand Communications
Michaela Foti, 212-586-2240
Melissa Charles, 212-586-2240